Many companies in California and across the country work hard to create a recognizable brand. As part of that brand recognition, they often create a trademark that they hope will be easily connected to the company. In order to protect their brand, some companies find themselves in a position of being forced to turn to litigation in order to protect their trade and service marks from copyright infringement.
Such appears to the be case between two grocery stores, Kroger and Lidl. In a recently filed lawsuit, Kroger claims that Lidl's "Preferred Selection" logo is similar to Kroger's "Private Selection" logo in both design and look. Lidl has only recently begun doing business in this country, opening its first stores in the United States in mid-June.